Natasha Goodwin

"Occam's Razor" - the simplest solution is almost always the best

50M+

users designed for

4 0-1 products led

3 Global markets launched

Hi! 👋 I'm Natasha Goodwin

Human-centred thinking with AI-driven design - I make the messy simple.

With 6 years of experience and based in Bangalore, I’ve worked across EdTech, HealthTech, and FinTech, leading design in fast-paced, ambiguous environments. I’ve helped shape 0→1 products, simplify complex workflows, and align design decisions with real user and business impact.

I’m drawn to smarter, faster solutions - fewer clicks, clearer flows, and systems that scale. Outside of work, you’ll usually find me on long drives, doodling comics or café-hopping in hill stations. Here's what I bring to the table:

Product Strategizing
UX principle framing
Decisions under constraints
Cross-functional Influence
End-to-end UX ownership
AI-driven execution
Clear, usable interfaces
Outcome-obsessed processes

Previously worked at

UX overhaul | Accommodations Setup

⭐️ 70% usage spike in 24 hours of launch, driving +6.5% WAT

Can business metrics move without shipping new features? Can we exponentially increase the number of students who benefit from learning support? Yes, we can. Read more about how a pure UX intervention I led at Quizizz (now Wayground), doubled the usage of one of our core features and expanded personalized support to thousands more students with learning differences.

Common Assessments for Paraná, Brazil | Quizizz

⭐️ Unlocked district-level deals across Brazil and the US

Built a 0→1 digital assessment tool for the government of Paraná, Brazil, streamlining the entire statewide testing process - from creation and distribution to execution and aggregate reporting.

Smallcase Distribution

Scaled smallcases’ reach via third-party platforms like ET Money and Moneycontrol, enabling native stock transactions through a plug-and-play experience.

Quest | MessyBun Comics

I am also a hobbyist webcomic artist with a dedicated page on Instagram. Check it out ♡

Voyager | Roundglass

Digitised chronic condition management and doctor–patient consultations to help patients continue receiving safe, accessible, and consistent care, even as in-person healthcare was disrupted during the COVID-19 pandemic.